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Some people have been selected this week from James Franco and Anne Hathaway as host for broadcast next February for an Oscar as a harbinger of doom.
Yes, of course - as the annual ritual was no longer one of the undead.
Because, at this time, the Academy Awards are largely irrelevant. This just proves it.
Last year at this time, I lamented that for this time of year, I was tired of hearing about the Oscar race. I had heard about it from the Toronto Film Festival in early September, with Oscar hopefuls experts touting its various soothsayers like plumbing the depths of a chicken to find ... TRUTH! Ye gods.
But I realized this week that, although the studies and the people in most of the scopes of business creation, the Oscars are still important as a marketing tool, that's all they are more. Marketing. They have very little to do with the history of cinema or the celebration or recognition to the best.
Rather, they merely confirm what we already know. At the time of the crash Oscar in sight, we know who will win - all the speculation and imaginary conflict ginned up in the opposite direction.
At this point - for a long time, actually - the Oscars are really about ancillary revenue, advertising revenue not only from the Oscars, but all subsidiary bushwah that goes with it, all views experts other than Barbara Walters special to the funky red carpet before the Oscars stupidity.
And that is what the selection of Franco and Hathaway plays this week. Last year, the desperation move was the addition of five nominees for best film category, 10 candidates means that, theoretically, more people have a rooting interest in who won, who supposedly would lead to greater television audience. (Oops Wrong -. They gave it to The Hurt Locker, the best movie, but one of the least watched of the candidates.)
This year, the movement-flop sweat is hot add the movie stars children as the host, apparently in an effort to attract this population to see the Oscars. That means a show still soft than usual - because even when you have someone like Billy Crystal or Steve Martin hosting, are rarely enough to shake the lumbering giant of a program back to life.
Yes, of course - as the annual ritual was no longer one of the undead.
Because, at this time, the Academy Awards are largely irrelevant. This just proves it.
Last year at this time, I lamented that for this time of year, I was tired of hearing about the Oscar race. I had heard about it from the Toronto Film Festival in early September, with Oscar hopefuls experts touting its various soothsayers like plumbing the depths of a chicken to find ... TRUTH! Ye gods.
But I realized this week that, although the studies and the people in most of the scopes of business creation, the Oscars are still important as a marketing tool, that's all they are more. Marketing. They have very little to do with the history of cinema or the celebration or recognition to the best.
Rather, they merely confirm what we already know. At the time of the crash Oscar in sight, we know who will win - all the speculation and imaginary conflict ginned up in the opposite direction.
At this point - for a long time, actually - the Oscars are really about ancillary revenue, advertising revenue not only from the Oscars, but all subsidiary bushwah that goes with it, all views experts other than Barbara Walters special to the funky red carpet before the Oscars stupidity.
And that is what the selection of Franco and Hathaway plays this week. Last year, the desperation move was the addition of five nominees for best film category, 10 candidates means that, theoretically, more people have a rooting interest in who won, who supposedly would lead to greater television audience. (Oops Wrong -. They gave it to The Hurt Locker, the best movie, but one of the least watched of the candidates.)
This year, the movement-flop sweat is hot add the movie stars children as the host, apparently in an effort to attract this population to see the Oscars. That means a show still soft than usual - because even when you have someone like Billy Crystal or Steve Martin hosting, are rarely enough to shake the lumbering giant of a program back to life.
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